Elavon Brings EMV To Famed San Francisco Restaurant | Food Newsfeed
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Elavon Brings EMV To Famed San Francisco Restaurant

June 20, 2016 Industry News
Industry News

The Stinking Rose, a San Francisco restaurant specializing in all things garlic, has leaped into the new normal of accepting Europay, MasterCard, and Visa (EMV) payments by becoming EMV certified, thanks to Elavon, a leading global payments provider and subsidiary of U.S. Bancorp. Elavon is a Gold level member of Oracle PartnerNetwork (OPN) and integrated its Simplify EMV solution within Oracle’s Point-of-Sale application on behalf of the restaurant.

“The process was smoother and faster than I thought possible,” says David Grubbs, IT manager of The Stinking Rose. “Even after the installation, the team at Elavon has been extremely responsive for customer support—unlike any other card processor I have dealt with in the past. The effort and time to train staff has resulted in fewer human errors, as well as cost savings for us.” 

The Payments Security Task Force predicts that 98 percent of credit and debit cards will be chip-enabled by the end of 2017, as businesses work to meet EMV requirements and guard against credit card fraud. Restaurants are in the mix, too, and are not alone in their need to take on the complex process of accepting EMV payments.

Mary Dailey, Elavon’s vice president of strategic customer solutions, adds, “Accepting EMV payments at restaurants isn’t as simple as purchasing updated terminals. It requires a collaborative effort with the payment acceptance device where the card is ‘dipped’; the point-of-sale terminal that servers use to make entrée orders; and the verification of an EMV-certified, behind-the-scenes payment gateway to ensure the payment is placed and cardholder information is encrypted. Getting The Stinking Rose up and running on EMV is a good example of how working with the customer and a trusted partner like Oracle can make the migration happen efficiently.”

Elavon’s Simplify solution for EMV integration is designed to help restaurants and businesses of all sizes keep data safer. A technically complex process, Elavon’s layered approach hinges on Elavon’s software application that works inside a payment terminal. The Simplify software essentially talks to Elavon’s proprietary gateway to create a token for every transaction. That token, along with CHIP technology, isolates the card holder’s payment data from the restaurant’s payment system and verifies that the transaction is legitimate.

Elavon offers EMV technology to its customers through a variety of innovative payment solutions that integrate with existing point of sale systems and gateways In addition, MasterCard recently reported that about 48 percent of Elavon’s U.S. customer locations were actively accepting chip card transactions.

To learn more about Elavon, visit www.elavon.com

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