Equal Launches New Sweetener Brand on Amazon
Merisant, the maker of Equal, is launching an Amazon-exclusive brand of sugar substitutes, Sugarly Sweet, spanning the spectrum of zero calorie sweeteners consumers love and available now for purchase on Amazon.com. The new product line is part of Equal's larger strategy to reinvigorate the brand through agile, on-trend innovations, including an entirely new line of fortified sweeteners, Equal Plus.
"Equal has been part of coffee and tea routines since 1982 – a testament to the iconic blue packets that made the brand a staple," says E.G. Fishburne, who leads marketing for the North America division of Merisant. "Now, as consumer needs evolve, we're prioritizing innovation that follows suit, like our Sugarly Sweet Zero Calorie Sweeteners, bringing comfort, flavor and convenience to people's lives."
Sugarly Sweet is part of the Manufacturer Accelerator Program on Amazon and sold exclusively on its website. The new line includes the following products, available now in a variety of sizes and priced to give consumers the best value and eligible for Prime two-day delivery. Simply search "Sugarly Sweet" and choose the product(s) desired.
Sugarly Sweet Zero Calorie Sweetener made with the stevia leaf and Non-GMO Project verified; available in green packets and bulk granulated pouches which can substitute for sugar in any recipe or beverage, measuring 1:1 just like sugar.
Sugarly Sweet Zero Calorie Sweetener made with sucralose; available in yellow packets and bulk granulated pouches which can substitute for sugar in any recipe or beverage, measuring 1:1 just like sugar.
Sugarly Sweet Zero Calorie Sweetener made with aspartame or saccharin; available in blue or pink packets.
"Sugarly Sweet was developed in an unprecedented three months, from the initial idea to availability on Amazon," says Brian Huff, North America President of Merisant. "The brand launch demonstrates Merisant's larger, renewed commitment to a customer-first, agile business approach, as we breakdown internal barriers to create a culture of bold, empowered doers."
With innovation at the core of Equal's growth strategy, increased demand for functional food products inspired Equal to develop a new line of vitamin & mineral fortified sweeteners, Equal Plus, launching January 2019. The line consists of three varieties: Vitamin C & Zinc, B Vitamins (B3, B5, B12), and Antioxidant vitamins C & E. Each packet provides 10% of the Daily Value of each vitamin or mineral, which is considered a good source of the nutrients. The MSRP is $3.79 per 100-packet box.