Fever-Tree and Patrón Tequila Launch Bespoke Mixer
Two of the world’s most pioneering drinks brands, Fever-Tree and Patrón Tequila, have combined their expertise and craftsmanship for the first time to create a new bespoke mixer, Fever-Tree Citrus Tonic. It will be available September 2018 in some of the world’s most iconic bar and restaurant venues and select specialty retailers (SRP $5.99/200 ml 4-pack and SRP $3.99/500 ml).
A beautifully balanced blend of specially sourced citrus, including Mexican limes, tangerines and bitter orange, this tonic has been carefully crafted to pair perfectly with Patrón Tequila. Fever-Tree Citrus Tonic has been designed to create a range of simple, long, premium mixed drinks aimed at revolutionizing consumer thinking—and drinking—when it comes to a tequila and tonic.
“We are most excited about this collaboration. Fever-Tree and Patrón share the values of providing consumers authenticity, flavor and substance,” says Charles Gibb, Fever-Tree North American CEO. “In addition, sourcing absolute top quality ingredients drives both brands. When we developed our Citrus Tonic, we scoured Mexico to identify the most dedicated producers of exceptional citrus fruits. This enabled us to create a mixer that complements and enhances Patrón Tequila’s stellar flavor profile.”
The ingredient hunting took the Fever-Tree team to Colima and Michoacán to source the ideal Key limes and Tahitian limes, before heading to Veracruz to find the best tangerines. Then it was on to Yucatán, where they discovered the perfect bitter orange to sit with Fever-Tree’s signature quinine.
The goal was to create a balance for the sweet citrus, peppery notes of Patrón Tequila and, with the expertise of the world’s number one ultra-premium tequila and the world’s leading mixer, they have excelled.
“It’s the perfect pairing between two pioneering brands,” says Lee Applbaum, Global CMO, Patrón. “Together we are recruiting new customers and changing preconceptions. It showcases the versatility of Patrón and mixability of Fever-Tree Tonic.”
“We are seeing a massive revival of simple, long mixed drinks, both among professional bartenders and home enthusiasts. Like Patrón Tequila, Fever-Tree offers limitless versatility,” says Amanda Stackman, Fever-Tree Marketing Director, USA. “Naturally, gin is the most popular pairing for our tonic. That said, our premium mixers can be enjoyed across many categories of spirits. What is brand new and unprecedented here is this highly-customized collaboration.”
“Tequila and tonic,” adds Applbaum, “is the new, refreshing long, tequila serve.”
Tequila and tonic – Patrón and Fever-Tree: introducing a new range of drinks guaranteed to mix things up.