First Watch Celebrates 35th Anniversary with Debut Cookbook | Food Newsfeed
Continue to Site

First Watch Celebrates 35th Anniversary with Debut Cookbook

October 12, 2018 Industry News
Industry News

To commemorate its 35th anniversary, FirstWatch Restaurants, Inc., the award-winning breakfast, brunch and lunch concept, will release its first ever cookbook, Yeah, It’s Fresh (Story Farm, $23.95.) Available beginning November 5 at all nationwide First Watch locations, the 160-page book features 75 recipes including beloved favorites like Smoked Salmon & Roasted Vegetable Frittata, Floridian French Toast and The Elevated Egg Sandwich.

Designed for home chefs, the recipes in Yeah, It’s Fresh are spread across seven easy-to-follow chapters, including: First Watch Essentials, Eggs & Omelets, Toasts & Batters, Handhelds & Sandwiches, Bowls & Salads, Hashes & Skillets and Juices & Coffee.

“We opened the original First Watch in Pacific Grove, Ca. with a mission of finding the best eggs, best bacon and the freshest ingredients available,” says Chris Tomasso, First Watch CEO. “Yeah, It’s Fresh is an ode to that mantra, which is practiced daily at more than 260 First Watch restaurants across the country. We hope all of our loyal customers find the recipes in the book as enjoyable to make as we have for the past 35 years.”           

Just in time for the holiday season, Yeah, It’s Fresh offers a variety of seasonal recipes ideal for family gatherings such as Carrot Cake Pancakes, Pumpkin Pancakes, Turkey Dill Crepe Eggs and Chilled Pear Cider.

Vegetarians will also find Yeah, It’s Fresh a fun resource for recreating their First Watch favorites at home with healthy recipes like Heirloom Tomato & Burrata Toast, Market Veggie Sandwich, A.M. Super Foods Bowl and Kale Tonic.

In addition to the signature recipes, Yeah, It’s Fresh also includes helpful cooking tips from Chef Shane Schaibly, First Watch’s vice president of culinary strategy.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.