First Watch Keeps Eye on No Kid Hungry
From September 18–24, First Watch, the breakfast, brunch and lunch restaurant, will participate in the annual Share Our Strength’s Dine Out For No Kid Hungry Campaign (formerly Great American Dine Out), a national dine-out strategy to end childhood hunger in America by 2015. It will be the company’s fourth consecutive year of support.
During the campaign, a percentage of sales will be donated from 88 First Watch restaurants around the country to support Share Our Strength’s No Kid Hungry campaign. In addition, guests will have the opportunity to contribute $1 to their bill at check out. Funds raised by First Watch, together with thousands of restaurants and millions of consumers nation-wide, will enable Share Our Strength to support more than 150 organizations in 47 states and the District of Columbia.
Last year, more than 4,000 restaurants participated in Dine Out For No Kid Hungry to raise more than $1.5 million. First Watch is dedicated to helping the campaign achieve its 2011 goal of doubling that amount to $3 million, to ensure that one day no child in America grows up hungry.
“Childhood hunger in America is such a critical issue and one that can be prevented,” says Chris Tomasso, chief marketing officer for First Watch. “Participating in this campaign means that not only do we have a chance to make a difference, but so do our customers.”
For more information on Share Our Strength’s Dine Out For No Kid Hungry, visit join.strength.org.