First Watch Opens First Indiana Restaurant
Breakfast, brunch, and lunch restaurant First Watch opened its first location in Indianapolis this week. Located on the corner of Keystone Avenue and 86th Street, the 3,080 square foot restaurant occupies an end cap space at the Keystone Crossing Shoppes across from The Fashion Mall.
The restaurant will feature a new outdoor patio for dining and a new interior design concept called Urban.
Featuring stained concrete floors throughout, with deep, rich colors and a layout that maximizes natural light provided during the restaurant’s daytime hours, Urban is meant to convey the welcoming personality of the First Watch brand.
The design also accentuates the restaurant’s open-kitchen which reinforces First Watch’s honest approach to fresh food preparation.
“We are excited to officially open our doors to the food lovers of Indianapolis,” says Chris Tomasso, chief marketing officer for First Watch. “Our brand has thrived in other Midwest cities like Cincinnati and St. Louis, so we welcome the opportunity to bring our unique offering to Indianapolis.”
First Watch plans to open its second restaurant in Indianapolis in the summer of 2012, located on North Illinois Street, at the Market Tower building. The company expects to open five to six restaurants total in the Indianapolis market over the next two to four years.
In March 2012, First Watch launched a new menu offering 15 new items with fresh, new ingredients, including house-roasted fresh vegetables, and house-made granola, Muesli cereal, and Ciabatta bread salad croutons. The new menu features traditional favorites including omelets, salads and sandwiches, as well as signature specialties such as the Energy Bowl and Crepegg.