Fishbowl and MonkeyMedia Software Announce Strategic Partnership
Fishbowl, a leading Intelligent Marketing Automation and Analytics Platform provider for the restaurant industry, and MonkeyMedia Software, the team behind MONKEY, a top Cloud platform for Takeout, Delivery, and Catering software announced their strategic partnership.
The collaboration integrates Fishbowl and MONKEY to offer customers a seamless guest experience. Fishbowl allows restaurateurs to gain deep, rich insights about their customers across a variety of data sources while enabling more efficient acquisition and effective engagement of customers. By understanding guest dining preferences and actual behavior, restaurant marketers can leverage Fishbowl's omni-channel marketing platform to drive more frequency and sales for takeout, delivery and catering.
MONKEY offers restaurant operators a world-class online, mobile, and phone-in (call center) ordering, billing and order management solution allowing restaurant patrons to order take out, delivery and catering from any device, when they want it, how they want it while providing full control of the execution of the orders to the restaurants.
The integration between Fishbowl and MONKEY means that regardless of the customers' dining preferences they will have a consistent experience across all brand touchpoints. Whether a restaurant is communicating about a new menu item, a specific offer or a surprise and delight reward, messaging will be tailored to the relevant channel of brand consumption (in-store dining, online/mobile/phone-in ordering, delivery or catering) and associated consumer behavior.
"Through rich insights from myriad data sources and a single view of customers, our Customer Relationship Management platform allows restaurant operators to engage their guests like never before. Leveraging technological integrations and our respective core competencies, Fishbowl and MONKEY can facilitate new customer acquisition and encourage existing guests to try new ways of dining with their favorite restaurant brands," says Dev Ganesan, CEO of Fishbowl. "In a mobile-first world, guests expect relevant communications based on their personal dining preferences and consumption and we are delivering (pun intended) on this promise."
"Our partnership with Fishbowl gives brands and marketing stakeholders the ability to consolidate marketing databases and deliver exceptional customer engagement strategies across all areas of the restaurant including takeout, delivery and catering, whilst still managing for operational considerations associated to their business," adds Erle Dardick, founder and CEO of MonkeyMedia Software. "By seamlessly integrating with Fishbowl, we are bringing the market a full suite of capabilities that can significantly enhance business efficiencies and drive increased sales through a seamless customer experience."
Fishbowl delivers decision sciences & data-driven marketing automation to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Fishbowl is headquartered in Alexandria, Virginia, with offices in Silicon Valley and London. For more information, please visit our website, follow us on Facebook, follow us on Twitter, and visit our LinkedIn.
MonkeyMedia Software helps restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work and play. Using the turnkey "Get Catering and Grow Sales!" System, a toolkit for catering strategy, education and software, they work closely with each brand's executive team to drive strategic alignment, provide education for team members, and deploy the #1 cloud-based software platform to support the takeout, delivery and catering channels. Learn more: www.monkeymediasoftware.com.