Fridays Becomes First National Casual Dining Brand to Join OpenTable
Just in time for the restaurant industry’s busiest night of the year, TGI Fridays is the first national casual dining brand to offer reservations via OpenTable.
OpenTable will be able to locate consumers nearest Fridays restaurants and easily reserve their table for any open time slot, up to 30 days in advance online (or seven days in advance on the app).
“Fridays’ digital strategy is focused on creating a personalized experience for our guests, just as we would across the dining table or bar,” says Sherif Mityas, vice president, strategy and brand initiatives at TGI Fridays. “We’re excited to partner with OpenTable to enhance the guest experience and further our strategy to connect one-on-one with each guest.”
According to a Harris Poll survey conducted by OpenTable, 71 percent of Americans plan to dine out in celebration of the Valentine’s Day this year.
From February 9 through February 14, TGI Fridays is offering half-priced bottles of wine all day and night.
For a Valentine’s Day dinner deal, enjoy TGI Fridays Two for $30 promotion features two premium entrées and one shareable dessert.