Hard Rock Inks Deal with Universal Orlando for 20-Year Lease Renewal
Hard Rock International, one of the world's most globally recognized brands, today announced a lease renewal with Universal Orlando Resort to maintain Hard Rock Cafe's presence in the Universal CityWalk entertainment complex for another 20 years. The lease extension for Hard Rock Cafe's flagship location keeps the restaurant and entertainment venue open at its current location through 2039.
"Hard Rock Cafe Orlando has maintained its position as a top destination for Orlando-natives and visitors with our iconic Cafe, Rock Shop and Live venue at Universal CityWalk," says Stephen K. Judge, President of Cafe Operations for Hard Rock International. "We're excited to continue this great partnership with Universal Orlando so that fans around the world can continue to travel to this legendary location and create memories with us for the next 20 years."
Hard Rock Cafe Orlando stands in Universal Orlando CityWalk and features a multi-level Cafe, expansive Rock Shop and 3,000-person concert venue. The "Coliseum of Rock" is home to more pieces of music memorabilia than any other Hard Rock Cafe in the world, with highlights including a hand-painted Beatles poster, Buddy Holly's famous black glasses and Pete Townshend's 1973 Gibson Les Paul guitar that he memorably destroyed during a performance at the Newcastle Odeon. In addition to these timeless pieces, the Cafe walls are adorned with outfits worn by current stars such as Lady Gaga, Rihanna, Jennifer Lopez, and Carrie Underwood.
"Hard Rock has been part of Universal CityWalk from the beginning and we are thrilled it will be with us into the future," says Ric Florell, executive vice president of Resort Revenue Operations for Universal Orlando Resort. "It brings tremendous energy to CityWalk and we are very excited about our continued partnership."