Heinz Ketchup Celebrates “Giving Tuesday” with ‘Selfie for Good’ Program | Food Newsfeed
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Heinz Ketchup Celebrates “Giving Tuesday” with ‘Selfie for Good’ Program

November 16, 2016 Industry News
Industry News

In preparation for “Giving Tuesday” on November 29, Heinz announced a “Selfie for Good” program where Heinz will donate up to $1.57 when guests take a selfie with the Heinz Ketchup bottle at participating restaurants nationwide. The iconic ketchup brand pledges to donate up to $200,000 to Stop Hunger Now by March 1 to help families facing hunger.

It’s easy to participate. Snap a selfie with a ‘Selfie for Good’ Heinz Ketchup bottle at participating restaurants and text it to 85548. Heinz will donate $1 to Stop Hunger Now for every selfie, and if participants upload and share their selfie with the hashtag #heinzselfieforgood, the brand will give an additional $0.57. With your participation, Heinz is hoping to meet its goal of a $200,000 donation.

“This new initiative is a fun, interactive way for restaurant-goers to help eliminate global hunger and malnutrition,” says Katie Thomas, brand manager for Kraft Heinz FoodService. “In the time it takes to snap a selfie, guests at participating restaurants can make an impact by providing access to food for those in need.”

For more information on the program, including where to find a Heinz ‘Selfie for Good’ bottle near you, and to learn more about Stop Hunger Now, please follow Heinz on Facebook, or visit ASelfieForGood.com.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.