HuHot Sees Big Lift from Grill Pass Campaign | Food Newsfeed
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HuHot Sees Big Lift from Grill Pass Campaign

May 09, 2019 Industry News
Industry News

Paytronix Systems, Inc. announced that HuHot Mongolian Grill has won the 2019 Paytronix Loyalty Award for Marketing Innovation. HuHot found that overall customers spent a whopping 80 percent more than the cost of the pass during the six months in which its Grill Pass campaign ran.

Grill Passes gave HuHot customers the opportunity to pre-purchase 5, 11, or 25 discounted grill meals for redemption in the future. Pass holders then had up to six months to redeem their pass.

HuHot reported high-impact results:

  • Total sales reached over half a million dollars with $280,000 in incremental sales
  • 30 percent increase in visits from Grill Pass purchasers during the redemption period
  • Grill Pass subscribers spent 44 percent more than usual during the redemption period
  • The Paytronix platform delivered a frictionless guest experience for purchasing and redeeming the Grill Passes by allowing HuHot to customize its program and integrate loyalty functionality with their own POS system.

“Paytronix provided us with deep analytical campaign insights we were not able to do on our own,” says Stephanie Krause, senior vice president of marketing for HuHot. “This was the first promotion of this sort we’ve offered and we were eager to see what worked and what didn’t. Being able to view pre- and post- campaign incremental spend was hugely valuable.”

“Motivating guests to visit and spend more with our customer brands is what we think about day and night,” adds Michelle Tempesta, head of marketing for Paytronix. “We are delighted to contribute to HuHot’s growth by providing a platform that delivers incremental spend through promotions like the Grill Pass promotion."

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