IHOP Creates a Pumpkin Beer Inspired by Pancakes
On Monday, IHOP announced the release of IHOPS Pumpkin Pancake Stout, a limited-edition, fall-inspired craft beer brewed by Keegan Ales that pairs the flavor of pumpkin and seasonal spices with IHOP's World Famous Buttermilk pancakes into a rich, smooth stout. Fans looking to sample IHOPS can find it only at select bars and festivals, across the New York tri-state area throughout September and October. IHOPS Pumpkin Pancake Stout is not available in IHOP restaurants. The seasonal brew was inspired by the breakfast brand's newest promotional menu: Pumpkin Spice pancakes, which is made with real pumpkin, Cinn-A-Stack pancakes, and the ultimate mash-up, Pumpkin Cinn-A-Stack. The limited-time pancake line-up is available at IHOP Restaurant's nationwide until October 28.
To create IHOPS, the brand collaborated with New York-based brewery Keegan Ales, producers of one of the "Top Ten Stouts in North America" as rated by The New York Times. The innovative flavor profile of IHOPS Pumpkin Pancake Stout is different from other pumpkin-flavored beers as it blends IHOP's signature Buttermilk pancake batter mix with ingredients from its fall menu into a Keegan Ales' stout.
"Every year, our guests eagerly await the return of our seasonal pancakes: Pumpkin Spice, Cinn-A-Stack, and a new combination of the two this year, Pumpkin Cinn-A-Stacks, which tastes just like a pumpkin pie and a cinnamon roll married and had a food baby," says Brad Haley, chief marketing officer, IHOP. "Our advertising agency, Droga5, suggested that those same ingredients that make our fall pancakes so delicious would also make a great tasting beer, and we wholeheartedly agreed. So, we partnered with award-winning craft brewers Keegan Ales to create IHOPS Pumpkin Pancake Stout, a limited-run beer that can exclusively be discovered at some of the Northeast's top fall beer and food festivals and bars."
IHOPS Pumpkin Pancake Stout will make its debut on Saturday, September 29 at the 5th annual Bacon and Beer Classic beer classic at the USTA National Tennis Center in Flushing Meadows, New York.
"We're excited to partner with IHOP on this first-of-its kind brew and bring fans a unique craft beer that blends the deep, roasted flavors of our stout with hints of pumpkin, vanilla and IHOP's iconic pancake batter," says Tommy Keegan, founder of Keegan Ales. "Being able to showcase it at the Bacon and Beer Classic was the perfect launch pad—nothing elevates breakfast or bacon better than pancakes. Now fans can get the taste of IHOP's famous fall pancakes in a beer."
IHOPS Pumpkin Pancake Stout will be available at the following distributors and beer festivals. For a list of exact location, check out IHOPS.Beer:
- Bacon and Beer Classic—September 19, 2018, Flushing, New York
- Brew U Festival—October 6, 2018 at the Culinary Institute of America, Hyde Park, New York
- Widow Jane Distillery Anniversary Party—October 12, 2018 Red Hook Brooklyn, New York
- Brew at the Zoo—October 19, 2018, Bronx Zoo, New York
- Manhattan Beer Distributor