"Bonnema, Laura (NYC-DVR)" <LBonnema@devriesglobal.com
Every year, IHOP serves more than 700 million Original Buttermilk Pancakes.

IHOP is Offering 59-Cent Pancakes Nationwide on July 18

Jul 05, 2017 Industry News

When you're the brand that believes every moment is worth celebrating—and that life is better with hot, fluffy pancakes—you mark the milestone with an offer that is as sweet as Butter Pecan syrup. For nearly six decades, IHOP Restaurants and its franchise operators have been serving up craveable breakfast foods and more, an unmatched family dining experience, and of course, smiles. To celebrate the occasion, guests are invited to visit any of the brand's U.S. locations on Tuesday, July 18 from 7 a.m. to 7 p.m. and enjoy a short stack of its world-famous Buttermilk pancakes for just 59 cents.

Founded in 1958 as the International House of Pancakes in a Los Angeles, California suburb, the brand remains true to its roots by serving guests the best of breakfast all day, every day, including hearty combo meals—like the Breakfast Sampler which includes two eggs, two hickory-smoked bacon strips, two pork sausage links, two pieces of ham, two fluffy buttermilk pancakes and golden hash browns—as well as imaginative dishes such as the iconic Rooty Tooty Fresh 'N Fruity and the mouthwatering Cheeseburger Omelette.

"While 59 may seem like an odd, in-between year to commemorate, at IHOP we believe that every moment is worth celebrating, and that every party is better with hot, freshly-made pancakes," says Alisa Gmelich, Vice President of Marketing, IHOP. "Our guests and the love they constantly express for the IHOP brand means the world to us, and to our franchisees, so we're honoring their loyalty by offering our most cherished menu item—a short stack of our world-famous Buttermilk pancakes—at the exceptional price of just 59 cents during our anniversary event on Tuesday, July 18."

Fun facts: Every year, IHOP serves more than 700 million hot-off-the-griddle world-famous Original Buttermilk Pancakes, 93 million cups of its International House Roast coffee from never-empty coffee pots and 310 million slices of savory hickory smoked bacon along with an endless combination of customized breakfast, lunch and dinner orders. A growing global brand with more than 1,700 restaurants, the IHOP brand continues to bring its innovative menus to guests around the world, most recently opening its doors in India and Thailand for the first time this spring.

"For close to six decades, IHOP has proudly served as the breakfast champion, welcoming generations of families and friends in to enjoy comforting morning classics and cool, culinary creations that put a fun, playful twist on all-day breakfast—and we're excited to continue building on this brand hallmark for years to come," says Gmelich. 

There's truly no party like a pancake party, and this is one you do not want to miss. The offer features one short stack of three Original Buttermilk Pancakes per person, dine-in only for 59 cents on Tuesday, July 18 from 7 a.m. to 7 p.m. at participating IHOP restaurants nationwide. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.