Johnny Rockets Continues to Grow Internationally
Johnny Rockets continues to experience international growth, opening new restaurants in Latin America and Asia and signing development deals to open restaurants in the Caribbean, Singapore, Switzerland, and the United Kingdom. Recent openings include the brand’s first restaurants in Peru and Bangladesh, while also reaching more than 25 restaurants in both Mexico and South Korea, crediting its flexible prototypes and refreshed Diner 2.0 design for its continued growth.
As part of this strategic growth, Johnny Rockets opened new restaurants in Mexico, Brazil, Chile, Colombia, Paraguay, Peru, Bangladesh, Pakistan, Saudi Arabia and South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers.
“Johnny Rockets has grown tremendously over the last year, opening 61 restaurants in 2016, which is an exceptionally exciting feat for a brand with a 30-year history,” says James Walker, president of Global Operations and Development. “This is in large part due to our Diner 2.0 refresh and the versatility of our brand and prototypes. Our flexible footprint and corporate support team provides franchise partners both the structure and options they need to ensure Johnny Rockets succeeds in their market.”
The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the Caribbean, Singapore, Switzerland and the United Kingdom. The Diner 2.0 brand refresh played a key role in Johnny Rockets’ recent growth, evolving the brand from a traditional diner experience to a modern, fresh design and environment. It includes new décor and high efficiency kitchen equipment, allowing restaurants to offer the brand’s signature made-to-order burgers, shakes and crispy fries at faster speeds without sacrificing the quality.
Johnny Rockets’ franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including Australia, Guyana, Sri Lanka and Uruguay.