Starting October 1, José Andrés and his team at ThinkFoodGroup will bring Pepe food truck’s on-the-go culinary creations to devoted fans in Maryland and Virginia and will expand service to DC’s nightlife at places such as concerts, exhibits, and festivals. Suitably named Pepe, a nickname for José, the food truck will now be serving in Montgomery and Arlington counties. Current spots in Montgomery include Rockville Town Center, NIH, Bethesda Row, and Friendship Heights with more locations to follow. Pepe will visit Arlington County in Ballston Plaza, Rosslyn, Crystal City, Shirlington, Clarendon, and other locations. Pepe will announce its locations via Twitter and Facebook. Hungry fans can keep track of the food truck’s location at www.facebook.com/pepefoodtruck, and www.twitter.com/pepefoodtruck. This food truck is also be available for catering, whether the gathering is an intimate party or a fiesta for thousands.

Pepe offers a rotating selection of “flautas,” based on the ultimate Spanish sandwiches Andrés grew up with in Spain. “Flautas” are elongated sandwiches layered with some of the most delightful ingredients, making them perfect for easy grab-and-go dining. Pepe’s menu will include: Butifarra ‘Burger’: Spanish pork burger with alioli and brava sauce; Pollo Frito: fried chicken breast with lettuce, piparra peppers, alioli, and brava sauce; Escalivada: roasted eggplant, red peppers, sweet onions, spinach, and mojo rojo; Pepito de Ibérico: seared Ibérico pork and Serrano ham with roasted green peppers, caramelized onions, and alioli; Spanish Grilled Cheese: Manchego, Murcia, Valdeón, membrillo, and fresh goat cheese; Tuna Bocata: Spanish tuna, mayo, chives and hardboiled egg; Fútbol Club Barcelona: thinly sliced chicken, bacon, lettuce, tomato, and shallot mayonnaise; Jamón Serrano y queso Manchego: Serrano ham, Manchego, and olive oil; and Pepito de ternera: seared beef tenderloin, caramelized onion, piquillo pepper confit, and blue cheese. Prices range from $8 to $14 each (Ibérico and specialty sandwiches can range to $20).

In addition, Pepe offers a variety of his signature (non-alcoholic) cocktails such as sangria, and Pepe Tonic priced from $3 to $4 each. Seasonal soups such as chicken noodle and the classic gazpacho will also be available, served with warm ficelle bread, priced at $8. For dessert, Pepe will serve a chocolate and hazelnut ice cream flauta, a chocolate cookie sandwich with hazelnut ice cream, priced at $5. 

Industry News, Marketing & Promotions, NextGen Casual