Kona Grill Taps SMG to Enhance Customer Experience
Service Management Group, a global customer experience, employee engagement and brand research partner to more than 500 brands, announced a new partnership with upscale casual restaurant brand Kona Grill. Looking to empower district operators with real-time information and actionable insights, Kona Grill selected SMG for its robust technology platform and industry-leading research capabilities.
Established in 1998, Kona Grill offers a global menu featuring contemporary American favorites, award-winning sushi and handcrafted cocktails, made in their scratch kitchen with a variety of unique and fresh ingredients. Built on exceptional experiences and meals that create memories, Kona Grill offers inspiring food, ultimate hospitality and diverse menu options.
“With its rich history and expertise in the restaurant industry, SMG is the ideal partner to help us amplify our guest experience program,” says Jim Kuhn, Kona Grill president and Chief Executive Officer. “By offering more than a technology platform, SMG is helping us not only capture location-level feedback, but also uncover actionable insights so that we can continually improve our guest experience.”
Kona Grill is using SMG VisitView, a location-level customer experience survey to capture real-time guest feedback across nearly 50 locations. With VisitView data available 24/7 in the smg360 reporting dashboard and mobile app, employees get a holistic view of guest feedback, advanced text analytics capabilities, real-time alerts and more.
“It’s an honor to be selected by Kona Grill to help measure, refine and elevate the guest experience,” adds Ken White, SMG Chief Client Officer. “Our breadth and depth across the category, in combination with our location-level measurement platform, allows us to uncover insights that drive loyalty and sales.”