The KUDU Safari Braai, a Macon, Georgia-based manufacturer of open fire grilling systems, has recently appointed American multiple channel sales organization USA eShop LLC to distribute its product range in Europe. KUDU’s products were launched in the United States in fall 2016, and its patented elevated grate system allows users to cook different components of a meal on multiple surfaces simultaneously, all over an open fire. Named for the universal South African word for grilling meat over coals, a simple act that has turned into a beloved cultural touchstone, KUDU Safari Braai educates and unites grilling enthusiasts while also teaching users to slow down and take stock in the things they care about most.
“Ever since KUDU launched, we have had great interest from the European market,” says Stebin Horne, founder of KUDU Safari Braai. “Europeans love open fire grilling, and the KUDU has perfected its product for the residential consumer to enjoy. When looking to expand our footprint, the obvious choice was Jerry Smith and USA eShop. They have built an incredible e-commerce organization allowing American made products to access consumers throughout Europe,” he adds.
USA eShop is an award-winning exporter of American made products that connects businesses like KUDU to global markets through a blend of export management and global e-commerce channels. Additionally, through its United Kingdom-based warehouse and fulfillment center, the company sells to Amazon/Europe and B2B operations
“We are very excited about forging a relationship with KUDU,” says Jerry Smith, founder and CEO of USA eShop. “Outdoor grilling is a growing market in Europe, and the ability to offer such an outstanding and high quality grill to our customer base has great potential for increasing both companies’ revenues.”
The KUDU’s simplistic yet sturdy form is meant to last a lifetime and makes the grilling process straightforward and intuitive. Portability is another prominent aspect of the grill’s design, making it easy to pack up, put in the back of a car and take to a friend’s house for a shared culinary experience. The company also offers a line of accessories to further enhance the grilling experience.
