LevelUp Teams with Playfull to Bring Gaming Customers to its Restaurant Clients
LevelUp, a growth engine for restaurants, announced its partnership with Playfull, an app that uses games to increase the frequency and volume of digital orders at restaurants. Playfull is the newest ordering channel through LevelUp Broadcast, a growing service that allows restaurant operators to reach new customers within the social and digital channels they use most, including Yelp, Amazon Alexa, and Chase Pay. LevelUp’s restaurant partners now have access to a new community of users engaged in the gamified Playfull experience.
LevelUp’s restaurant partners can receive Playfull orders directly through their point-of-sale from LevelUp Broadcast. The unique experience of playing games, earning rewards, and redeeming rewards increases customer frequency 3.6X and can result in a 5-10% lift in sales.
“Partnering with Playfull allows our restaurant brands to reach a highly engaged set of consumers who have demonstrated positive impact on loyalty and sales for restaurants,” says Matt Colfax, Strategic Partnerships Lead at LevelUp. “Our goal with our Broadcast platform is to become the universal menu and ordering platform for the restaurant industry, and the addition of Playfull brings a unique channel for our restaurant brands to grow their reach and drive engagement.”
“We are very excited to partner with LevelUp to offer restaurants a new way to reach and engage consumers,” adds Patrick Lu, Co-Founder & Chief Executive Officer of Playfull. “LevelUp is a true pioneer in digital loyalty and engagement, and this opportunity to connect into their Broadcast platform allows us to dramatically increase the ease and ability for restaurant brands to bring the fun of gaming rewards to their brand.”