Lipton Tea Gets Mood Centered Packaging
Unilever Food Solutions is rolling out new, mood centered packaging for Lipton Specialty Tea in foodservice.
This packaging aims to match particular hot teas with the number one driver of hot tea sales throughout the day: consumer mood.
Lipton will keep the same popular Specialty Tea blends, but feature new mood packaging that connects specific flavors to a corresponding consumer mood state.
The new look features a refreshed design and informative on-pack claims.
The new Lipton Specialty Tea packaging creates more exciting drinking occasions by offering tea that complements consumer moods throughout the day. Whether guests feel excited, bored, mellow, or happy, the new packaging provides visual cues to determine which tea pairs best with consumer moods. This can help foodservice operators drive more tea drinking occasions by connecting with their guests.
Under the Unilever Sustainable Living Plan, Unilever leads the tea industry by adopting a global initiative of maintaining sustainable agriculture practices, committing to 100 percent Rainforest Alliance Tea certification by 2015.
The new Lipton Specialty Tea packaging reflects this commitment to hitting the 100 percent certified tea goal before 2015. This is a significant benefit not only to the worldwide ecosystem, but also serves as a potential boost to operator tea sales due to increasing eco-awareness and consumer preference for sustainably made products.
Lipton is also releasing two new foodservice Specialty Tea flavors: Green Tea Açai & Blueberry, and Green Tea Cranberry Pomegranate.
According to Technomic, green tea is the most menued hot tea in the US2. Adding these two on trend, green tea superfruit flavors is a great way for foodservice operators to enhance their hot tea offerings.