Luxe Bloom Launches Haute Couture Rose Collection | Food Newsfeed
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Luxe Bloom Launches Haute Couture Rose Collection

September 02, 2014 Industry News
Industry News

Luxe Bloom launched its new Haute Couture Rose Collection on Aug. 11. Luxe Bloom provides luxury hospitality operators—luxury hotels, fine-dining restaurants and high end spas--with natural, long-lasting floral arrangements on a monthly recurring basis. The innovation is that the roses last up to 60 days.

In the second year of operation, Luxe Bloom has created The Haute Couture Rose Collection. This collection was created based on customer demand, finding inspiration from hospitality businesses in need of saving time and money. Each arrangement is handmade, offering a wide array of options within its six lines and more than 40 vase choices and over 30 rose colors, providing choices to fit a range of luxury environments. 

“Our newest collection offers an elevated blend of beauty and functionality,” says Shelley Rosen, founder of Luxe Bloom. “We curated this collection with the same devotion to craft and specialization one would expect from haute couture; every design has a specific purpose for a hospitality setting.”

The Luxe Bloom Advantage is that our real, long-lasting rose arrangements allow beauty without compromise. The magic comes in the longevity of our roses–enduring, effortless and exacting–that will bring money to your bottom line.

“Luxe Bloom enabled us to offer beautiful arrangements in all our suites and public areas at an affordable price without comprising on the quality look,” says Gerard Denneny, general manager of the Viceroy Hotel. “Our custom rose arrangements are an easy delivery and return process and ensures a seamless exchange every few weeks.”

Luxe Bloom’s no-water promise ensures a no-care, responsible green product. Luxe Bloom rose arrangements do not require water or refrigeration, yet they keep their extraordinary beauty for up to 60 days in a hospitality setting.

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