The Maggiore Group Looks to Set Record for Largest Negroni Cocktail
The GUINNESS WORLD RECORDS title for the Largest Negroni cocktail is about to be set. Sheldon Wiley, director of beverage for The Maggiore Group, will be making the classic cocktail inside a 500 liter oak barrel using equal parts of three premium Italian spirit brands: Carpano Antica Formula, Malfy Gin Originale and Campari. That is approximately 132 gallons, 504 bottles and 16,722 ounces of Negroni. The event will take place on Wednesday, October 24, from 1:30 to 2:30 p.m. at The Sicilian Butcher.
A GUINNESS WORLD RECORDS Adjudicator will be on hand to witness Wiley fill the oak barrel with 14 cases each of Carpano, Gin Originale and Campari. Wiley also holds two other GUINNESS WORLD RECORDS titles.
“This GUINNESS WORLD RECORDS title has never been attempted before and we have a lot of moving parts to make this happen,” says The Sicilian Butcher Owner, Joey Maggiore. “It’s not every day that a GUINNESS WORLD RECORDS title is set so this is a big deal here in Phoenix and at The Sicilian Butcher.”
Once the drink is made, guests will have the chance to purchase a Negroni tapped straight from the barrel for $5 each. A portion of the proceeds from each drink sold will go to the Pearce Family Foundation, a local nonprofit committed to financially supporting bills at the home for families who have a child suffering from a chronic or life threatening illness as they get back on their feet.
“It was important for us to find a local nonprofit we could partner with that gives back to the community in the way that the Pearce Family Foundation does,” Wiley says. “We anticipate a lot of excitement to happen that day so we are happy to also help Arizona families at the same time.”
The Sicilian Butcher combines skilled butchery and creative dishes at a modern-casual restaurant. The choose-your-own-meatball and build-your-own charcuterie board experience is unlike anywhere else. The hand-rolled meatballs and saucy attitude pair well with fresh-made pastas and Italian butcher-style meats.
The Maggiore Group is a family-owned and operated restaurant group based in Scottsdale, Ariz. The Maggiore family opened its first restaurant, Tomaso’s, in Phoenix on the Camelback Corridor in 1977. Today, The Maggiore Group’s restaurants in Phoenix include Tomaso's, Tomaso's When in Rome, Hash Kitchen and The Sicilian Butcher. For more information about all of the concept