Main Event Launches ICEE Beverages Systemwide | Food Newsfeed
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Main Event Launches ICEE Beverages Systemwide

June 29, 2018 Industry News
Industry News

Main Event Entertainment, featuring bowling, laser tag and state-of-the-art games, is continuing to prove its commitment to offer the most fun you can have under one roof with the system-wide launch of America’s favorite frozen beverage—ICEE.

Beginning Friday, guests will have the opportunity to escape the summer heat in the coolest way possible. All 41 Main Event centers are now offering a premier lineup of the most popular ICEE flavors, including: Cherry, Blue Raspberry and Sour Grape.

“We are extremely excited to partner with ICEE and start serving these iconic beverages to our guests,” says Donna Ruch, Director of Brand Marketing at Main Event Entertainment. “ICEE drinks are the perfect way for guests of all ages to cool off while enjoying a variety of activities this summer. Guests can enjoy a regular ICEE for just $3.65 or a large for $3.95. Our summer launch of this product is perfect to ensure that kids can amp up their summer fun while out of school, and we know that ICEE will also be a guest favorite all year long.”

“The ICEE company is thrilled to have the opportunity to bring exciting new flavors and promotions to such a fun dining and entertainment channel,” says Natalie Peterson, Sr. Director of Marketing. “ICEE is a great fit for Main Event’s ‘Eat. Bowl. Play’ experience, and we have no doubt that this flavor lineup will be a hit.”

Each Main Event center features state-of-the-art bowling, multi-level laser tag, billiards and a games gallery featuring more than 100 of the latest interactive video games. And whether you’re looking for a chef-inspired casual dining experience – with delicious shareables like wings, loaded nachos, oven-baked artisan pizza and more in a full-service American-fare grill – or handcrafted cocktails in a high energy sports bar surrounded by big screen TVs, Main Event is a FUN place to hang out, watch the big game and challenge your friends to a game or two.

From hassle-free birthday parties to company team-building events to an evening out enjoying a great meal and some friendly competition, Main Event offers more ways to have fun than you can pack into one visit.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.