Michael Schwartz Debuts First Genuine Pizza | Food Newsfeed
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Genuine Pizza

Michael Schwartz Debuts First Genuine Pizza

December 07, 2017 Industry News

McKenzie, a boutique design, build, and custom fabrication firm in Miami’s industrial Allapattah neighborhood, recently completed the design and construction of the first Genuine Pizza, marking the rebranded launch of Harry’s Pizzeria, Michael Schwartz’s original and highly-successful pizza concept. The new restaurant is part of Genuine Pizza’s expansion to 18 new locations over the next three years—all of which are scheduled to be designed by McKenzie.

Located inside Aventura Mall’s new three-level, 315,000 square-foot expansion wing, the 3,500 square-foot restaurant’s design matches the genuine aspect of the food that Genuine Hospitality is widely known for.

“Our vision was to create an environment that was fresh, warm and simply inviting, allowing the food be the main focus,” says Jose Ortez, Design Officer at McKenzie. “We also incorporated a sense of transparency where customers can see the ingredients and food-making process. This concept will be consistent in future locations, which includes Atlanta, Cleveland, Miami Beach and Sunrise.”

McKenzie achieved its vision for the eatery with the use of stringed lights and hanging light fixtures, a showcased dough-making room, colorful accents like yellow and grey Cuban tiles, and a 30-by-7 foot moss wall.

The Allapattah-based design and construction firm also applied its custom fabrication skills into the design by creating the restaurant’s bar, merchandise unit, host stand, and ceiling trellis all made of warm-toned woods.

The restaurant’s outdoor patio offers additional seating that includes orange chairs and marble tables surrounded by green landscaping and additional wood details.

 

 

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