Miller’s Ale House Redesigns Website
Miller’s Ale House Restaurants is proud to announce the release of its recently redesigned, state-of-the-art website, www.millersalehouse.com. Custom built by Sarasota, Florida-based marketing company Miles Media, the site improves on customer engagement and information, ease of navigation, and enhanced internet and smart phone discoverability.
“The new website reflects many of the ways in which we are growing as company,” says Dave Reid, executive vice president of operations for Miller’s Ale House Restaurants. “With recent research confirming that ‘finding restaurant information’ is the number one use of mobile devices, we were determined to deliver what our customer wants in the online space as well.
“We challenged our team to develop a website that reflects our brand; introduces Miller’s Ale House in new markets as we expand; engages our Raving Fans; and provides the information our customers want in a way that it can be easily navigated online or from a smart phone.”
Guests can now easily locate special and static food and beverage menus (including gluten-free and vegetarian options), as well as current events and promotions, store locations, and career and real estate information.
Further, each of the 57 Miller’s Ale House locations will have their own independent webpages off the main site, featuring individualized specials, events, and pertinent store information.
Another prominent feature of the new website is the “Get Offers” navigation tab where Miller’s encourages visitors to join our popular Raving Fans E-Club.
Raving Fans enjoy exclusive benefits and are entered into amonthly drawing for a chance to win Miller’s Ale House World Famous Zingers every month for a year. Other benefits include a free gift on the Raving Fan’s Birthday and E-Club “Join Anniversary” dates, as well as alerts about current events, exclusive restaurant coupons, promotions, and much more.