Mimi’s Rethinks Lunch, Family Meals, Drinks
Mimi's Cafe — a neighborhood bistro inspired by France — has declared a value revolution to appeal to guests who would like to dine out more frequently, but given the uncertain economic times, may be less inclined to do so. The people have spoken, so Mimi's is introducing wave after wave of value designed to appeal to guests at every dining occasion.
"We're on a mission to revolutionize value in casual dining as we know it," says Mark Mears, Mimi's president and chief concept officer. "In today's tough economy, guests are demanding more value for their hard-earned dining dollars. Now, they can have more of what they love about Mimi's based upon their individual taste, appetite, and budget. Everything we offer revolves around what's best for our guests. Our new programs provide Mimi's quality and taste with the ultimate guest flexibility when they are dining in our restaurants or on the go."
Mimi's Revolution officially kicked off on Bastille Day in July with the launch of the Taste of France seasonal menus and successful new chocolate mousse muffins. The excitement continues with the arrivals of several new programs.
Mimi's Cafe Express Lunch – guaranteed in 15 minutes
Let's do lunch! Served from 11 a.m. to 2 p.m. daily, Mimi's new Cafe Express Lunch menu brings more than 40 combinations to the time-crunched lunch crowd — and it's served in less than 15 minutes or it's free. Mimi's $6.99 Soup & Salad selection includes a green or Caesar salad and a cup of creamy corn chowder, roasted tomato and basil bisque, French onion, or soup of the day. Mimi's half artisan sandwiches paired with a hearty soup or a salad make a satisfying midday meal for $8.49. Try a classic BLT, smoked ham, or a turkey pistachio salad. A side dish or a beverage is only $1 more.
Bistro Wine Flights
Let the tasting begin! Like a cozy bistro in Paris, Mimi's offers enjoyable wines and sparkling wines to complement any meal. Now they are available in Wine Flights, featuring three two-ounce pours for $8, perfect for tasting. Mimi's Bistro Red Flight progresses from velvety Cabernet Sauvignon and Shiraz to classic Zinfandel. The White Wine Flight offers a fruity Pinot Grigio, tangy Sauvignon Blanc, and full-bodied Chardonnay. Mimi's wildly popular Mimosa, Hibiscus, and Sparkling Strawberry specialty drinks star in the Sparkling Wine Flight. Each flight is artfully presented in a decorative holder, complete with tasting notes and suggested food pairings to guide guests on their tasting journey.
Family Meals To Go – 10 complete meals for less than $25; convenient online ordering
Let's bring the family back together! Uniting families at mealtime is part of the inspiration for Mimi's new Family Meals To Go. Mimi's brings 10 family favorites to its convenient carryout offerings, including oven-fresh pot roast, slow roasted turkey breast, grilled meatloaf, and an array of artisan pasta dishes such as chicken Parmesan and jambalaya & garlic shrimp fettuccini. For less than $25, the complete meal serves four to five guests, and includes a choice of soup or salad. A la carte starters to dessert courses can be added for only $3, $4, and $5 to create a custom hearty meal fit for every family.
Mimi's Happiest Hour – seven days a week
Let's reconnect with friends! Building on the success of the new Wine Flights, Mimi's offers a fresh take on the usual Happy Hour: $5 Wine Flights and Bistro Bites, and other specials throughout the restaurant, seven days a week. The new Bistro Bites menu features a tasty collection of shareable starters and small plates. Mimi's also offers $3 domestic drafts and bottles, $4 drinks, and $5 wines by the glass. Mimi's Happiest Hour runs from 4 p.m. to 7 p.m. Sunday through Thursday and 4 p.m. to 6 p.m. Friday and Saturday.
"Expect more value from Mimi's in the days ahead," Mears says. "We're committed to giving our guests more of what they want, when and how they want it."
Next up: Mimi's Tour de Paris seasonal menus in October and a revolutionary dinner value program.