Mood Media Allows Consumer to Control In-Store Music Experience
Mood Media introduced Mood Mix Pro with an add-on “Social Mix” feature, a new music service designed to provide a previously unavailable level of interactivity in the playlists being experienced by in-store customers. Businesses with Social Mix open up a new world of fun, engagement and interaction for their customers and employees alike, allowing in-store customers to view the live song lineup for the business location and then select the songs they want to hear next, with the most popular songs rising to the top.
“Mood Mix Pro and Social Mix are the perfect music solution for our business,” says Corey Matthews, assistant general manager of micro-brew pub, Growler USA, in Austin, Texas. “We now have access to an amazing amount of music that we can blend ourselves. These customized playlists can then be easily scheduled for different days or times to suit my traffic flow. It’s easy to use, and our customers love the Social Mix feature. They get to participate in the music experience and channel their inner [disc jockey].”
Customers and employees use their mobile devices to easily access the live playlist via the business’ Social Mix webpage, with no app downloading or pre-registration requirements. Not only does this provide customers with a meaningful way to engage with brands, but it enhances their overall store experience, which leads to stronger brand loyalty and emotional connectivity.
“Music can communicate the heart and soul of a brand, but there is no one-size-fits-all solution for businesses,” adds David Van Epps, global chief product officer and executive vice president of local sales for Mood Media. “It’s no secret the connected generation is causing profound shifts in the ways retailers and businesses engage with customers. With Mood Mix Pro and Social Mix, Mood offers a total packaged solution to meet the demands of almost any commercial environment, while allowing Mood clients easy ways to evolve and meet consumer expectations with greater personalization and choice.”
Mood Mix Pro includes Mood Mix’s signature feature set of uninterrupted and vetted content, playlist scheduling and mixing, access to Mood’s 350-plus professionally curated music programs, and more flexible scheduling options for song preferences via Mood’s exclusive hybrid StreamingPlus technology.
“With Mood Mix Pro and Mood Social Mix, we’ve designed a highly reliable streaming platform, to deliver terrific music choices, site level playlist control, turnkey mobile marketing and cutting-edge customer interaction capabilities. Mood’s latest offerings showcase our innovation and consistent track record for delivering industry-leading technology,” adds Mood Media’s Van Epps.
To learn more about Mood Mix Pro and its interactive features like Social Mix, please visit www.us.moodmedia.com/mood-mix-pro/.