Multi-Sensory Beverage Experience Launches at Hersheypark

Jul 17, 2017 Industry News
Industry News

Hersheypark debuted the first permanent location of BBLz, where mixologists—a.k.a. Bubble Makers—combine unexpected flavor bases, custom-blended foams and sweet garnishes to give guests an immersive and delicious beverage experience. Opening as part of a July 4 celebration, the BBLz experience is a new and flavorful addition to the 110th season of Hersheypark, the 121-acre theme park in Hershey, Pennsylvania.

Every BBLz beverage combines a soft drink from Pepsi-Cola’s portfolio, such as Pepsi, Diet Pepsi, Mountain Dew and Mist Twst, with fun ingredients, including Hershey’s confections, such as Reese’s Pieces Candy and Twizzlers Pull ‘n’ Peel Watermelon Candy, to create unique, whimsical beverages. Visitors can choose from seven innovative BBLz recipes, including:

WHIP SCREAM SUNDAE: Float away with this fizzy spin on a sundae, blending Pepsi, vanilla and cherry flavor, vanilla ice cream foam, Hershey’s Syrup (chocolate and caramel), vanilla frosting, maraschino cherries and sprinkles.

ALL-DAY PBJ: America’s favorite sandwich gets a sweet bubbly remix, combining Mist Twst grape flavor, sweet cream foam, Reese’s Peanut Butter Cups, grape jelly, peanut butter and Reese’s Pieces Candy.

LAFFING LIME: Spin your taste buds through pops of fruity flavors with a refreshing twist of Diet Mountain Dew mixing lime and coconut flavor, lime popping candy, vanilla frosting, lemon gummy (candy) and cotton candy.

“All of us at Hersheypark amusement park are thrilled to bring BBLz—an exciting, multisensorial beverage experience—to our guests,” says Kevin Stumpf, general manager attractions & entertainment. “Our goal is to offer families ways to spend time together making happy, lasting memories they can’t find anywhere else. A visit to our new BBLz location is sure to be one of those experiences.”

“We’re thrilled to introduce BBLz to guests at Hersheypark this season and can’t think of a more fitting venue to offer such a fun, immersive beverage experience,” adds Scott Finlow, vice president of innovation, PepsiCo Foodservice. “Elevating the experience that consumers have with our brands is something we consistently strive for, and we’re confident that BBLz at Hersheypark will take that consumer experience to a never-been-seen-before level.”

 Located in Kissing Tower Hill at Hersheypark, the state-of-the-art two-story BBLz structure is 70’-high and defined by a distinctive tower. The BBLz structure features an upper level social lounge which faces the new for 2017 Hershey Triple Tower, the first choose- your- thrill drop tower in the United States, comprised of three drop towers of different heights: Hershey’s Tower, Reese’s Tower, and Hershey’s Kisses Tower. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.