We’ve all seen it before—touting “kids eat free” from 3 to 5 p.m. or some other ridiculous restaurant promotion. Known for serving its modern American cuisine in a trendy, yet casual atmosphere, 110 Grill located at the Ridge Marketplace on Route 11 in Rochester, New Hampshire isn’t just running a promotion this summer, but moreover beta-testing an entire concept. Beginning August 1st, 2017, the restaurant will launch their first in-market test in Rochester, New Hampshire, for a new “Kids Always Eat Free” pilot program that will provide parents with a free child meal option with no restrictions for both lunch and dinner.

“At 110 Grill, we aren’t about being promotional, but rather about creating programming that is meaningful to the communities in which we operate and ultimately become part of,” says Ryan Dion, Chief Operating Officer of 110 Grill.

The restaurant will run the pilot program from August 1st, 2017 – August 31st, 2017 in an effort to measure customer response, which could lead to a larger rollout. Every child will be offered a free meal with the purchase of each adult entrée with no restrictions. The offer will be available for children 0-12 years old and there are no time restrictions. The program is unique to 110 Grill Rochester and will only be offered at this location.

110 Grill Rochester is located at 136 Marketplace Blvd., Rochester, NH and open Sunday-Tuesday 11:30 am to 9 p.m., Wednesday-Thursday 11:30 a.m. to 10 p.m. and Friday-Saturday 11:30 am to 11 p.m.