Perdue Announces Industry First Animal Care Commitments
On June 27, Perdue Foods announced a renewed focus on animal care, a continuation of its focus on premium, trusted brands that meet evolving consumer expectations. Chairman Jim Perdue shared the company’s commitments to animal care, a four-part plan that will accelerate its progress in animal care, strengthen relationships with farmers, build trust with multiple stakeholder groups and create an animal care culture for continued improvement.
Titled 2016 and Beyond: Next Generation of Perdue Commitments to Animal Care, the plan was developed with input from stakeholders such as farmers, academics and leaders of animal advocate organizations who were invited by Perdue to help shape this progressive animal care plan that sets new industry standards.
“As we continue to learn about innovative and better ways to raise animals through our No Antibiotics Ever journey and our experience in raising organic chickens, we are adopting a four-part plan which will result in changing how we raise chickens,” says Perdue. “Transparency is very important to Perdue consumers, who are interested knowing how we raise, care for and harvest our chickens. Our vision is to be the most trusted name in food and agricultural products and animal care is a big part of that journey.”
“Poultry production as a whole has made great progress in keeping chickens healthy; however, we can improve by implementing policies that go beyond meeting chickens’ basic needs. We want to create an environment where chickens can express normal behaviors,” adds Bruce Stewart-Brown, DVM, Perdue’s senior vice president of food safety, quality and live production. “Over the past five years, we’ve been exposed to and learned some husbandry techniques associated with organic production. And, through the brands that have recently joined our company, we’ve been able to learn from some of the pioneers of a more holistic approach to animal well-being. When we talked to farmers they responded very positively to these improved husbandry methods. In addition, we hear from consumers that how animals raised for food are treated is important to them.”
The first major company to commit to implementing such progressive practices in raising and harvesting animals system wide, Perdue’s Commitments to Animal Care goes well beyond most other companies’ commitments to encompass not only the animals but the people who care for and handle them, as well as stakeholders who have an interest in this area.