Performance Foodservice Restaurant Marketing Program Increases Traffic Through Digital Platforms
Menuetta, a custom marketing solution that enables busy restaurant operators to increase traffic and build loyalty by using a smartly integrated platform to easily manage their marketing efforts through mobile devices, websites, social media, and traditional print, is now available to the restaurant industry from Performance Foodservice.
“Today’s restaurant operators are relying more heavily on digital marketing to communicate with savvy customers,” says Fred Sanelli, senior vice president of marketing, brand & sales for Performance Foodservice. “We developed Menuetta to simplify the process and ease the burden on restaurant operators by integrating the various digital platforms with a single content management system.”
Menuetta gives restaurateurs the capability to simply update heir menu content and promotions in a simple step and then post that content to all of their digital and print channels. They can also manage customer loyalty programs, deliver email, MMS text campaigns and special promotions across multiple platforms using a customized content management system. A dynamic calendar feature enables users to schedule special promotions for later automatic delivery to social media sites and mobile applications.
“Menuetta provides a fully integrated package that eliminates the time-consuming steps necessary to make menu changes or communicate special promotions,” Sanelli says. “It also enables restaurateurs to easily keep their website, mobile site, Facebook page, and even their printed menus up to date constantly.”
With only 10 percent of restaurants currently offering a mobile-friendly website, Menuetta gives Performance Foodservice customers the ability to gain a competitive edge by making it easier to connect with customers.