P.F. Chang’s Giving Away Over $1M Prizes for Chinese New Year | Food Newsfeed
Continue to Site

P.F. Chang’s Giving Away Over $1M Prizes for Chinese New Year

January 05, 2017 Industry News
Industry News

In true Chinese New Year tradition, P.F. Chang’s is spreading good luck and fortune across the U.S. by giving away more than one million prize-filled red envelopes now through February 2. Inside each red envelope, restaurant guests will find a special Chinese New Year offer. P.F. Chang’s will also give away thousands of dollars in free gift cards and a trip for two to Chinatown in Chicago, New York or San Francisco through its Choose Your Chinatown Sweepstakes.

Chinese New Year is a time to reconnect with family while wishing loved ones good luck in the New Year. The giving of red envelopes with money inside is a 100-year old Chinese tradition. But it’s not the money that matters; it’s the red envelope, which symbolizes energy, happiness and good fortune for the New Year.

“Chinese traditions are at the very heart of the P.F. Chang’s experience,” says Dwayne Chambers, chief marketing officer for the company. “The giving of red envelopes at P.F. Chang’s symbolizes our sincere wish for all of our guests to have a prosperous, happy and lucky new year. It is fitting too that 2017 is the year of the Rooster—when hard work, talent and courage will carry the day. These are values we hold dear.”

P.F. Chang’s red envelope offers may be redeemed January 16 through February 2 from Monday through Thursday at participating restaurants (excluding airport, Hawaii and Puerto Rico locations). Guests who register for a chance to win the Choose your Chinatown Sweepstakes online will also receive an exclusive email offer, plus have the opportunity to spin P.F. Chang’s Year of the Rooster wheel for a chance to win a free P.F. Chang’s e-gift card. 

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.