Prolitec Launches Genie to Address Hygiene Air Care Needs | Food Newsfeed
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Prolitec Launches Genie to Address Hygiene Air Care Needs

December 15, 2015 Industry News
Industry News

Prolitec Inc., the technology and market leader in commercial ambient scenting, announced the release of a high-performance odor neutralizing system designed specifically for commercial restrooms and other small spaces with difficult to solve malodor problems. The new hygiene system, called Genie, is computer-controlled and derived from Prolitec's large space ambient scenting systems, which are installed in nearly 100,000 locations in 83 countries.

"Genie is a game changer for high-traffic, high-pressure restrooms," says Robert Barnett, Prolitec vice president of global sales. "It's both efficient and cost-effective: A single Genie compact appliance can replace up to 10 traditional restroom air fresheners. Best of all, Genie is programmable to precisely match the size of the room, producing a scent effect which eliminates odors but is never overwhelming."

Genie uses Prolitec's patented AirQ technology to erase unwanted odors in much the same way as a premium headset cancels unwanted noise, Barnett explains. "Genie cancels the human perception of the bad odor and replaces it with a very pleasant, subtle scent," he says. It provides coverage of up to 15,000 cubic feet (425 cubic meters) in interior spaces where ambient scenting is used for odor remediation.

As research illustrates, malodors can create negative impressions that undermine the customer experience in any interior environment. For example, in a recent survey conducted by Prolitec at a casino, seven of 10 women said they felt bad odors in the restroom meant the casino's restaurant was not clean; five of 10 said they were unlikely to return as a result of those malodors.

By contrast, research has repeatedly shown that people in pleasantly scented environments are more likely to have positive brand associations with the products and services they encounter there. "Improved air quality in high-traffic restrooms results in a more pleasant, hygienic atmosphere and happier visitors," says Richard Weening, Prolitec CEO. 

"Genie solves a difficult problem: odor issues. It is the perfect solution for high- traffic commercial restrooms and also smaller, back-of-house spaces," Weening adds.

The four odor neutralizing fragrances that can be used exclusively with Genie are:

Clean Cotton: The essence of clean and fresh are conveyed through tart lemon, invigorating aldehydes and bubbly ozonic notes, and enhanced by comforting floral nuances and creamy musk.

Tidal Wave: A lively fusion of zesty orange and crisp greens opens to lovely white flowers and lily of the valley. Soft sandalwood and musk add dimension and richness.

Waterfall: The combination of effervescent citrus and breezy aldehydic notes modernizes the classic heart of powdery violet, evoking the memory of warm breezes carrying the scent of fragrant blossom.

Spring Fresh: Lush, watery greens blended with the aroma of beautiful lily are supported by powdery aspects and smooth musk. Touches of red apple and juicy pear add a sparkling freshness.

Genie will be sold by Prolitec's US sales organization to multiple-location companies, and through selected hygiene companies in the US, Europe, Japan, and Asia. 

To learn more about Prolitec, visit www.prolitec.com.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.