Rapid Growth as Austin-Based Startup Dosh Prepares for Public Launch
Dosh, the new free app that finds cash for consumers when they use their credit and debit cards while shopping, dining out, and traveling, announced the addition of leading merchants and brands on its platform. Today, Dosh’s market-first merchant platform expands to include top brands like Forever 21, Applebees, and IHOP. The new partners bring Dosh’s merchant network to over 100,000 merchants and brands representing verticals across hospitality, retail, restaurants, professional sports, and more.
“I believe that Dosh has the opportunity to shift how merchants and large brands spend advertising dollars toward growing and retaining their customer base,” says Alex Ok, president of Forever 21, Inc. “Dosh enables Forever 21 to attract new customers and build even deeper relationships and understanding with our existing customers. Like other leading brands, Forever 21 wants to see that every marketing dollar produces an ROI. Dosh is very effective in helping us do that.”
The Dosh platform auto-magically incentivizes consumers with cash and allows merchants to directly engage with customers in new ways by leveraging behavioral insights to micro-target potential customers, track performance, and acquire new customers while improving customer loyalty and social amplification. Dosh enables merchants to deliver the right offer to the right customer with the right insights.
“Merchants and brands are working harder than ever to break through the noise and attract new consumers,” says Ryan Wuerch, founder & executive chairman. “We’ve built a platform that will dramatically change how merchants and brands acquire customers, build loyalty, and cause their customers to tell others about them. Merchants waste billions of dollars every year on big media advertising like TV commercials, radio spots, print and billboards to attract customers with little to no known ROI. Merchants want to know that every dollar they spend performs, and Dosh delivers those results.”
With Dosh, consumers download the app, securely connect their Visa, MasterCard and American Express debit and credit cards and get cash back auto-magically on purchases and travel when there is an offer available. For example, the Forever 21 partnership launches this month with customers getting 10 percent cash back auto-magically through the Dosh app on purchases over $100.
Dosh will launch a public beta on April 25 and already has thousands of users in private beta who are receiving cash back through their daily transactions.