Red Robin takes its menu of innovative, gourmet burgers very seriously, and its newest addition is no joke. Starting on Monday, April 1, guests visiting Red Robin Gourmet Burgers and Brews nationwide can order The Impossible Burger, which delivers all the taste, aroma and beefiness of meat, but is entirely plant-based. Guests can customize any of their favorite Red Robin burgers by asking for the Impossible Burger patty.

“Our guests have come to expect culinary innovation and variety at Red Robin, so it was important for us to offer a new meatless protein option that appeals to traditional burger lovers, flexitarians or anyone craving a unique flavor combination,” says Jonathan Muhtar, executive vice president and chief concept officer at Red Robin. “The Impossible Burger marks a huge milestone for Red Robin, as we’re the largest casual dining restaurant chain to serve this meat-free option to guests.”

Red Robin will offer The Impossible Cheeseburger as a menu item, topped with Red’s pickle relish, red onions, pickles, lettuce, tomatoes, mayo and choice of cheese, and served with a side of Bottomless Steak Fries.

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, Red Robin