Roy Rogers Updates Brand Management Strategy
Roy Rogers restaurants today announced it has selected Brandstand Group, a brand positioning, management, and communications strategy firm for the restaurant industry, as its brand strategy and marketing agency of record. Working closely with Roy Rogers’ executive team, Brandstand will manage the company’s proactive marketing efforts as it strives to continue to increase market share and promote further franchise growth.
Since acquiring the Roy Rogers trademark rights in 2002, Roy Rogers Franchise Company has envisioned an all-encompassing plan to enhance their market imprint in the minds of customers and potential franchisees. It sees Brandstand Group as the strategic partner that can help them meet these objectives.
“The team at Brandstand impressed us with their proven track record of guiding some of the foodservice industry’s leading companies to grow their brands with precision and profitability, and their creative approach to promoting our restaurants in particular,” says Roy Rogers Co-President Jim Plamondon.
Brandstand will provide Roy Rogers with a variety of strategic marketing initiatives including, but not limited to, research and analysis, brand strategy, and integrated marketing solutions during the engagement. Brandstand’s integrated mix of marketing solutions will encompass digital marketing, local store marketing, direct marketing, public relations, and other media solutions to drive new trial, boost sales, and increase franchise development.
“We look forward to helping Roy Rogers fulfill their vision long term," says President and CEO Chris Petersen, Brandstand Group.