The Wisconsin Milk Marketing Board welcomed Shelley McDaniel to the organization as West Coast Regional Marketing Manager.

Based in Tacoma, Washington, McDaniel will be responsible for managing retail and foodservice promotional activity across the West Coast. Most recently, McDaniel held the position of Pacific Northwest Foodservice Sales Manager at Emmi Roth USA. Prior to that, she worked for Classic Foods, the In Good Taste Cooking School and Cooking Accomplished!, a multi-line food business catering service founded by McDaniel.

"Shelley comes to WMMB with a wealth of industry knowledge and experience in foodservice and retail sales that will help grow and expand our efforts in the western part of the country,” says Allen Hendricks, vice president of foodservice & education at WMMB. “We are very excited to welcome her to the team.”

McDaniel holds a bachelor’s degree in personnel management from the University of Washington and a culinary arts degree from the Western Culinary Institute.