Shoney’s On The Go announces its grand opening celebration on Wednesday, August 15, 2012, in Houston. 

Shoney’s On The Go is the iconic American brand’s new restaurant concept focusing on fresh, quality ingredients and great-tasting food, provided at a great value.

Shoney’s On The Go has been designed for busy Americans on the go who love Shoney’s signature breakfast, lunch, and dinner menus. Favorites include the All-American Burger; grilled and crispy chicken sandwiches; in-house, hand-breaded chicken tenders baskets; Slim Jim Sandwich; Pile O’ Shrimp; made-from-scratch breakfast biscuit sandwiches with freshly cracked eggs; and fruit smoothies, real ice cream, hand-dipped milkshakes, strawberry pie, and the original hot fudge cake.

The kickoff celebration on August 15 will offer free samples, an appearance from Shoney Bear, and a meet-and-greet with Shoney’s brand champion and CEO David Davoudpour, executive chef Will Eudy, as well as other members of Shoney’s management team.

“Our mission has been to restore the great American Shoney’s brand to its glory days once again,” CEO Davoudpour says. “And I believe a fast-casual version of the iconic brand is a necessity to address America’s fast-paced lifestyle.

“Having operated other restaurants locally for over 10 years, I know Houston is the perfect place to open the first of many more Shoney’s On the Go restaurants,” he continues. “The new Shoney’s On The Go fast-casual restaurant has created more than 100 jobs in the area and the plan is to open over 50 more Shoney’s On The Go restaurants throughout the greater Houston area in the next five years.”  

Davoudpour adds: “Anyone with hectic schedules—from professionals, busy students, young families, to area shoppers—will find our new Shoney’s On The Go restaurant a great place to grab a fresh bite for breakfast, lunch, dinner, or even late night at affordable prices,right in the middle of the popular Westheimer Road retail area. What differentiates Shoney’s On The Go from other brands is that our fresh, quality food is prepared using state-of-the-art equipment within three minutes.”

 

Industry News, NextGen Casual, Shoney's