Sizzler USA is celebrating its beloved Cheese Toast #CheeseToastMonth the entire month of September in honor of National Cheese Toast Day on September 15. Fans of the crunchy treat are invited to submit pictures and videos in The Ultimate Cheese Toast Selfie Contest #CheeseToastSelfie. Every week an entry deemed the best expression of cheesy goodness will be awarded a Sizzler gift card and a mystery prize.

To enter the contest, start with a selfie or video incorporating Sizzler’s famous Cheese Toast—or a reasonable facsimile. Share your Cheese Toast tribute on Facebook, Twitter or Instagram using the “Sizzler Contest” caption and #CheeseToastSelfie. Entries will be judged on creativity and originality, quality and emotional appeal. Winners will receive $100 Sizzler Gift Cards and mystery Cheese Toast related prizes.

Sizzler salutes Cheese Toast several ways in September. Participating restaurants will distribute free Cheese Toast on National Cheese Toast Day, Sept. 15 between noon and 2 p.m. No purchase required; just come hungry and bring your phone or camera to take a great selfie.

Contest-shy Cheese Toast lovers can still visually express their inner cheesiness with the “Sizzler Cheese Toast Got Me Like” meme creator.

Finally, participating Sizzler restaurants will randomly distribute coupon cards, Cheese Toast logo hats and t-shirts to guests throughout the day on Sept. 15.

For trivia fans, every year Sizzler serves more than 12 million slices of Cheese Toast in the USA, preparing it with more than 1.5 million pounds of its secret Cheese Toast spread.

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