SPLENDA Yellow Packets Return to IHOP and Applebee’s Restaurants
The iconic IHOP and Applebee’s restaurants and Heartland Food Products Group (Heartland FPG), maker of America’s number one sweetener asked for by name, have announced an amicable resolution of their differences that will bring SPLENDA Brand made-in-America sweetener to IHOP and Applebee’s guests in U.S. locations.
Consumers can find SPLENDA Brand sweetener in stars-and-stripes yellow packets at IHOP and Applebee’s locations in the near future. “When consumers see the yellow packet they think SPLENDA Brand sweetener. As America’s number one sweetener asked for by name, SPLENDA Brand Sweetener strives to help make each cup of coffee, tea or other beverage the best, great-tasting experience it can be,” says Ted Gelov, Heartland FPG CEO. “Only SPLENDA No Calorie Sweetener is made in America, guaranteeing it is of the highest quality.”
“IHOP and Applebee’s restaurants continuously strive to bring their guests the best restaurant experience. IHOP and Applebee’s recognize that consumers ask for SPLENDA by name and look for the iconic SPLENDA trademarks,” says Jay Johns, SVP Operations for IHOP, and Kevin Carroll, SVP Operations for Applebee’s.