SweetWater Brewing Co. and Concessions International (CI) announcde the opening of SweetWater Last Cast Bar and Grill on December 9, 2017 on Concourse B in Hartsfield-Jackson International Airport. The new concept replaces Dos Equis Explorers Lounge, and is a joint venture between CI and H&H Hospitality.

SweetWater Last Cast will pour the brand’s core lineup, including 420 Extra Pale Ale, IPA, Blue, and Goin’ Coastal IPA with pineapple, plus seasonal offerings like TripleTail tropical IPA. The restaurant will also offer casual dining with a full bar, along with a selection of grab and go items for rushed airport travelers.  The menu was designed to pair perfectly with SweetWater beers.

Menu items will include soft warm Pretzel Bites with Signature 420 Extra Pale Ale Mustard Sauce, Creole Shrimp Hoagies, Roasted Portabella on Ciabatta, and the Signature SweetWater Grilled Chicken Sandwich—all perfect for that pre- or post-flight wind down with a tasty brew.

“Concessions International is delighted to highlight internationally known and loved local Atlanta brewery SweetWater Brewing Company to airport travelers,” says Donata Russell Ross, CEO of Concessions International. “SweetWater is a wonderful example of our region’s celebrated beverage and culinary community and furthers the sense of place that Atlanta guests enjoy.”

“Hartsfield-Jackson International has done an excellent job of populating the world’s busiest airport with brands that showcase the best of Atlanta,” says Freddy Bensch, SweetWater founder.  “SweetWater is Atlanta’s hometown brew, and we’re thrilled to give flyers a taste of what makes our city heady and delicious.”

SweetWater Last Cast will also offer a selection of branded merchandise, which will include brewery t-shirts, hats and pint glasses.

“The concessions program at Hartsfield-Jackson plays a major role in providing an enjoyable, efficient travel experience for our passengers,” says Roosevelt Council, Jr., general manager at Hartsfield-Jackson Atlanta International Airport. “We’re proud of the fact that the program topped $1 billion in revenue last year, and we look forward to increased concessions growth as we offer more choices for our customers. Additionally, we’re thrilled whenever our concessionaires provide locally-themed products.”

Industry News, NextGen Casual