TAO Group Unveils Mission for World Breast Cancer Awareness Month
Global hospitality company TAO Group and its charitable arm, TAO Cares, announced its mission for October’s World Breast Cancer Awareness Month. Once again, for the entire month of October, all of TAO Group’s restaurant brands nationwide, including TAO Uptown, TAO Downtown, LAVO Italian Restaurant, Bodega Negra, Vandal, Beauty & Essex, The Stanton Social, Legasea and Egghead in New York City; TAO, LAVO Italian Restaurant and Beauty & Essex in Las Vegas; TAO, Beauty & Essex and The Highlight Room in Los Angeles; newly opened TAO in Chicago; as well as nightlife brands such as Avenue, Marquee, TAO Nightclub and LAVO Nightclub will raise money through their #DRINKPINK campaign and special “pink” desserts with proceeds donated by TAO Cares to the American Cancer Society’s Making Strides Against Breast Cancer.
“Our month-long mission for World Breast Cancer Awareness is another company-wide effort for TAO Group and we are so proud of TAO Cares’ continued efforts to give back to the communities that inspire us,” says TAO Group partner and TAO Cares founder Judy Tepperberg. “We are thrilled to once again come together as an organization to provide support and raise awareness around the American Cancer Society’s Making Strides Against Breast Cancer with our #DRINKPINK campaign and new pink desserts at all our restaurant venues.”
TAO Group’s #DRINKPINK campaign revolves around the #DRINKPINK specialty cocktail made with Tito’s Handmade Vodka, Aperol, grapefruit and lime. Participating venues include all TAO and LAVO locations, all Beauty & Essex locations, Bodega Negra, The Stanton Social, Vandal, Legasea, PHD, PHD Terrace, Magic Hour and The Highlight Room. TAO Cares will donate $1 from each #DRINKPINK specialty cocktail sold to the American Cancer Society’s Making Strides Against Breast Cancer. Tito’s Handmade Vodka has vowed to match up to $45,000 raised from TAO Care’s #DRINKPINK cocktail sales throughout the month. In addition, 10% of proceeds from select rosé glass and bottle sales including Dom Perignon Rosé, Moet Nectar Rosé and Notorious Pink Rosé will be donated to TAO Group’s #DRINKPINK campaign.
The chefs behind TAO Group including Chef Chris Santos and Chef Ralph Scamardella were inspired by TAO Cares #DRINKPINK campaign and decided to create “pink” dessert specials in the restaurants, available for the entire month of October. Ten percent of sales from each “pink” dessert sold will also be donated by TAO Cares to the American Cancer Society’s Making Strides Against Breast Cancer.