Technomic Launches DRINK - Adult Beverage Industry's First Digital Database
Technomic Inc. introduces DRINK (Digital Resource INformation Knowledgebase), a robust digital database of spirits, wine, and beer information. Delivering extensive adult beverage intelligence, DRINK allows users to search and download continuously updated brand and supplier profiles, as well as industry volume, sales, and financials with expert insights from Technomic reports and news briefs.
Technomic’s adult beverage database involves volume and sales information on thousands of spirits, wine, and beer brands and hundreds of supplier companies. In addition to making that information readily available to users, DRINK tracks new product introductions and the economic metrics affecting the industry. The Trends in Adult Beverage (TAB) reports are also housed on the platform, enabling easy access to a wealth of analysis and information.
“This dynamic platform is a first for the adult beverage business, and is a tremendous resource for suppliers, marketers, importers, wholesalers and retail and on-premise operators, and others involved in the industry. DRINK puts crucial metrics at your fingertips,” says Donna Hood Crecca, senior director at Technomic. “Industry pros can search, access and export vital information 24/7, which will enable them to respond quickly to the market and constantly sharpen their competitive edge.”
DRINK delivers tremendous depth of information, allowing users to dive into the various adult beverage categories and sub-segments with current metrics and insights. “Our clients have been asking for accessible volumetrics for spirits, wine and beer to use in conjunction with the powerful consumer insights and other resources we provide,” says David Henkes, vice president and adult beverage practice leader at Technomic. “As with our other industry leading online resources, such as the Digital Resource Library, MenuMonitor and Consumer Access, DRINK is an interactive tool that enables users to track the industry, benchmark brand performance and identify new opportunities.”