In yet another bold move to deliver craveable menu selections and value in-store and online, Fridays is raising the bar with Big Ribs, announcing the popular return of their $12.99 offer for a full rack of Big Ribs in any of three savory styles including two sides.

Since the launch of Big Ribs in October 2017, Fridays’ guests have really taken to the bigger, bolder and meatier Big Rib that replaced traditional ribs on the menu, the company said.

Fridays will be serving up three tasty styles: Traditional BBQ, Jack Daniel’s, and new Bourbon Bacon.

“Fridays continues to lead the way with menu innovations at a great price for Guests without compromising quality, presentation or service,” says Fridays Chief Marketing Officer Stephanie Perdue. “We’re proud to offer a better choice to our Guests, not just with Big Ribs, but with all of our food and beverages. As a Guest-centric brand, we know consumers want more from their menu and tiny ribs with less quality won’t cut it. We’re doing more to always be two steps ahead.”

Guests can also choose from 15 flavorful protein combinations to create their perfect meal for one easy-to-love price. Launched earlier this year, the Choose Two Meats menu includes Big Ribs as a half-rack portion—the most popular choice when paired with another half-portion entreé. By popular demand, Fridays will continue bringing Choose Two Meats to tables across America for $14.99 at participating Fridays or online through October 2018.

 

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, T.G.I. Friday's