TGI Fridays Testing Plant-Based Beyond Burger in Boston
Beyond Meat, a leader in plant-based protein, announced the soft launch of the groundbreaking Beyond Burger at participating TGI Fridays restaurants in the greater Boston area.
With more than 470 restaurants nationwide, TGI Fridays is the largest restaurant brand to partner with Beyond Meat. The Beyond Burger will be featured on the menu as an eight-week test item and will feature a 6-oz. patty—2 oz. more than the brand’s standard patty—to appeal to heartier appetites.
TGI Fridays will also offer The Beyond Burger patty as a substitution option for any of their existing Burger Bar concepts to deliver a variety of better-for-you-options for both traditionalists and more adventurous eaters. TGI Fridays has seen a 15 percent increase in burger sales since first introducing the Burger Bar—a revamped lineup of burgers.
“TGI Fridays is a staple in the American dining landscape, and we are thrilled they are bringing The Beyond Burger to their customers. From the onset, The Beyond Burger has been about delivering delicious, satiating, center-of-the-plate protein for the entire family to enjoy. I’m elated to see this vision come to fruition with TGI Fridays,” says Ethan Brown, CEO and Founder of Beyond Meat.
“Fridays is constantly innovating to appeal to an array of tastes and lifestyles, which includes offering more options for vegetarians and meat-lovers alike,” says Stephanie Perdue, TGI Fridays chief marketing officer. “We tested many concepts and The Beyond Burger was far and away the favorite plant-based burger among both our guests and chefs, making it the ideal addition to our popular Burger Bar.”
Now through October, TGI Fridays guests in Dartmouth, Mansfield, Attleboro, Providence, Seekonk and Taunton will be the first to try The Beyond Burger, with a national rollout date expected in early 2018.
This summer, the breakthrough Beyond Burger increased its distribution by sevenfold, expanding to 3,500-plus stores and restaurants, including landing the revolutionary product in the meat case at the country’s two biggest grocery chains, Kroger and Albertsons Companies. For the latest list of stores stocking The Beyond Burger, visit the Beyond Meat blog.
The Beyond Burger is the first-ever plant-based burger to satisfy like a traditional beef burger, but with 20g of protein and no GMOs, soy or gluten.