Tom of Finland Wines Launches Premium California Red Blend
Tom of Finland Wines, a new label created in tribute to the legacy and artwork of Tom of Finland (Touko Laaksonen, Finnish, 1920-1991), popularly known as Tom of Finland, is pleased to announce its inaugural release—the 2015 OUTstanding RED. Following a successful launch in Finland in 2016, Tom of Finland Wines is making its US debut, with the wine available exclusively direct-to-consumer on the website for $24 per bottle.
Tom of Finland Wines is made in partnership with the Tom of Finland Foundation, a non-profit started in 1984 by TOM and Durk Dehner. Though the Foundation’s original purpose was to preserve TOM’s vast catalog of work, today the Foundation has greatly expanded its efforts and exists to educate the public as to the cultural merits of erotic art and the promotion of healthier, more tolerant attitudes towards sexuality through experiential workshops, residencies and exhibitions.
Terry Miller, Official Tom of Finland “TOM’s Man” and spokesman for Tom of Finland Wines comments on the project: “Tom is about pleasure and enjoying life. A part of enjoying life involves indulging your sensual side and appreciating the finer things … self-expression, openness and freedom—that’s why wine is the perfect manifestation in honor of the legendary artist. As for the wine, OUTstanding RED is remarkably smooth, delicious and sexy. Tom of Finland’s work is the most recognizable and important gay iconography in the world, and it both warms and excites me to see it presented front and center on the bottle of OUTstanding RED.”
Tom of Finland Wines will host an official launch party for media, trade, and consumers on December 14 in at The Oasis in San Francisco. Guests can expect a meet-and-greet and photo opportunity with Terry Miller, and of course, plenty of OUTstanding RED. Additional details to be published at a later date.