Traveler Beer Company Gives European Shandy a Craft Beer Twist
There is a new craft beer style in town that is pushing beer boundaries and gaining fans along the way.
It’s the craft beer Shandy, and The Traveler Beer Company is taking the country by storm this spring as its rolls out nationally.
Inspired by the old European pub classic, The Traveler Beer Company takes the traditional Shandy and combines it with American craft beer innovation and passion.
Rather than mixing ale with a citrus flavored soda or lemonade, Traveler’s craft American wheat beers are actually made with real fruit, such as lemon and grapefruit. This makes for a refreshingly approachable and sessionable craft beer experience that leaves a craving for another sip.
Traveler’s products have been available in select states for the last three years, but the fans spoke and the company listened. After success in numerous cities, the folks behind The Traveler Beer Company decided to take the plunge and launch nationally.
“We’re the adventurous types that like to push boundaries,” says Alan Newman, founder of The Traveler Beer Company. “Our mission is to introduce drinkers to the American craft Shandy that is refreshing, sessionable, and fun. The Shandy style is making its way into the American craft beer scene, and we’re excited to help lead the charge nationally with Traveler.”
Curious Traveler, the company’s flagship variety, is made with fresh lemons and a touch of lime, and Illusive Traveler is made with fresh grapefruit. Both are available year round in bottles as well as on tap at bars and restaurants.
The Traveler Beer Company also makes a variety of seasonal Shandys that hit the market when fans crave those flavors the most. Forbidden Traveler, made with real apple, is currently on shelves. Jack-O Traveler, made with real pumpkin, hits shelves in early fall and Jolly Traveler, made with pomegranate, orange peel, and holiday spices, hits in November, just in time for holiday festivities.