TripAdvisor Introduces Restaurant Marketing API Program
TripAdvisor, one of the world’s largest restaurant sites, named MomentFeed as the first company to join TripAdvisor’s new API program. The API program enables MomentFeed, a leader in mobile consumer experience management for multi-location brands, to sell TripAdvisor’s sponsored advertising product – TripAdvisor Ads – to its hospitality clients. MomentFeed clients who purchase TripAdvisor Ads will have the ability to monitor and manage the product directly within the company’s platform.
While the vast majority (88%) of restaurant operators engage in paid marketing, advertising and promotional activitie], 85% still believe they should be doing more to promote their businesses. By leveraging TripAdvisor’s new API program, resellers, agencies and partners like MomentFeed can empower restaurants of all sizes to easily manage their marketing spend and drive more diners to their listing. In addition, the API simplifies group purchasing for multi-location businesses, introduces more flexible pricing options for TripAdvisor Premium and TripAdvisor Ads, and allows for TripAdvisor Ads subscriptions to be managed by a third-party.
“Since launching TripAdvisor Premium in 2016, we’ve been working to provide restaurant owners with a suite of easy-to-use online marketing tools,” says Bertrand Jelensperger, Senior Vice President, TripAdvisor Restaurants. “We are excited to collaborate with companies like MomentFeed and scale how we offer our TripAdvisor Premium and TripAdvisor Ads products to help independent and multi-location restaurants better reach the more than 200 million travelers and local diners searching TripAdvisor for great places to eat each month.”