Troon Acquires RealFood Consulting
Troon, a leader in club management, development, and marketing, is pleased to announce the company's acquisition of RealFood, a Cambridge, Massachusetts-based food service consulting firm.
“Troon currently delivers a wide gamut of food and beverages services at our managed facilities,” says Tim Schantz, president, Troon. “Our alliance with RealFood will significantly increase our food and beverage expertise and capabilities for current and prospective clients.”
RealFood will continue to operate under the RealFood brand and the company’s charismatic leader, Ed Doyle, will continue as president. RealFood has been serving the needs of the food and beverage industry since 1996 and has an extensive portfolio of more than 500 international and domestic clients. RealFood has opened over 400 restaurants and has 150-plus years of combined operating experience. RealFood joins Troon’s portfolio of companies that includes Troon Golf, Honours Golf, Troon Privé, CaddieMaster, Troon International, True Club Solutions, and Cliff Drysdale Management.
"We are incredibly excited to be bringing RealFood's expertise and capacity to the Troon organization,” adds Ed Doyle, president, RealFood. “This acquisition only further reinforces Troon's commitment to delivering outstanding food and beverage experiences at all its managed properties and RealFood is uniquely qualified to take an already stellar execution to the next level."
With the acquisition of RealFood, Troon’s food and beverage department will triple in size and scope. The department currently oversees banquet and restaurant operations at more than 150 venues located at golf resorts, private clubs, daily fee golf courses and recreational facilities. By acquiring RealFood, Troon will soon open a new corporate office in Boston, Mass. allowing the company to be closer to Northeast clients and accommodate regional growth opportunities.
Troon is the worldwide leader in the third party management and is committed to adding resources and expertise in areas that are critical to its business. The acquisition of RealFood, and the July 2018 acquisition of Cliff Drysdale Management, the nation’s largest tennis management company, directly demonstrates Troon’s commitment to providing members and guests with exceptional service, experiences and programs.