Twin Peaks Looks Forward to Big 2012
With more than eight new restaurants, expansion into four new states, and five additions to the management team, 2011 was the most successful year yet for Twin Peaks Restaurants. Executives predict even stronger growth in 2012.
“We’ve had an exceptionally successful year,” says CEO Randy DeWitt, who co-founded the concept in 2005 with Scott Gordon.
“I attribute much of this success to our outstanding management team and enthusiastic franchisees. They see the potential of the Twin Peaks brand and have capitalized on it.”
Twin Peaks will continue to use franchising to fuel its 2012 growth, focusing on markets with a strong and easily captive customer base, as well as ones that offer efficiencies in distribution, operations, and marketing.
Those priority markets include: Baltimore; Las Vegas; Chicago; New Orleans; St. Louis; Washington, D.C.; Columbus, Cincinnati, and Cleveland, Ohio; Fort Smith and Little Rock, Arkansas; Lexington and Louisville, Kentucky; Memphis and Knoxville, Tennessee; Miami, Tampa, West Palm Beach, and Fort Lauderdale Fla.; Norfolk and Richmond, Virginia; Philadelphia and Pittsburgh; and Sacramento, San Diego, San Francisco, and Los Angeles, California.
"In every new market, we find an untapped market of men looking for a place they can go to enjoy really great food, ice cold draft beer, sports, and of course, our Twin Peaks Girls,” DeWitt says. “With our growth in 2011, we’ve proven there are tremendous opportunities for franchise success.”
Twin Peaks’ 2011 accomplishments include:
- Significant expansion of the senior management team, including the addition of several former members of the management team at rival Hooters
- Signing of former Hooters executives, including former CEO Coby Brooks, to a 10-year franchise agreement, covering expansion in six states
- Hand-selecting the first ever Buffalo Trace whiskey to be bottled exclusively for Twin Peaks
- Being named among 2011’s “Future 50” concepts by Restaurant Business magazine
- Signing former 26-year veteran Pappadeaux General Manager to open the first Twin Peaks in Nashville