Unilever Facebook Campaign Recognizes Hardest-Working Dishes
Hard work goes hand-in-hand with a professional kitchen. That’s why Unilever Food Solutions is launching a campaign to recognize America’s hardest-working dishes, which stand the test of time and form the backbone of full service restaurant menus throughout the country.
The Hardest-Working Food campaign is live on Facebook and celebrates the top three most popular and profitable dishes: sandwiches and burgers, entrée salads, and beef entrées. It reveals the huge opportunity operators and chefs have to boost their business by making small but impactful improvements to staple dishes under the five pillars of taste, cost, time, sustainability, and nutrition.
Extensive research carried out with chefs on their use of social media revealed that the majority are looking for everyday kitchen tips, not haute-cuisine or complex management guidance, but straight-forward, chef-to-chef advice delivered daily, which is what’s at the heart of this new campaign.
Unilever Food Solutions will be feeding its Facebook group with exclusive content, practical hands-on advice, tips, and insights to reduce cost, improve taste, and cut waste, all sourced from its 200-strong worldwide network of chefs and from the chefs who join its community.
Pooling the collective experience of millions of hours spent in professional kitchens, community members will be encouraged to share their top tips.
For example, Cyndee Krstich at The Coach Sports Grille in Madison Heights, Michigan, shares, “We’ve found that offering vegetarian options in place of meat is a great cost saver.”
“We’ll be serving up for our Facebook community daily tips and exclusive material from our network of chefs to help make a big difference to best-selling dishes and a huge impact on the bottom line,” says Ted Skodol, channel marketing director.